Hire a builder.
Stop hiring apps.
Custom Shopify and AI workflows for operators who want to own their stack.
What I do.
Custom Shopify workflows
Trade your app stack for code you own. Built tight, fits how your store actually runs, no monthly bill for features you half-use.
AI integration audits
I look at your operation and tell you where AI earns its keep— and where it doesn't. No hype, no upsell, no 47-tool roadmap.
Build-with-me sessions
We pair on one automation project. You walk away with the code, the playbook, and the ability to do it again yourself.
About.
Over a decade in software. Currently a government technical lead, which means I know what real systems look like — the boring, mission-critical kind.
I run the AI Unleashed YouTube channel where I document AI workflows for ecom operators.
I take on a small number of client projects each quarter when the fit's right. Based in the Pacific Northwest.